Want, Need, Love

What do these three bring together, Wanelo, one of the newer social media platforms to exist. What is this new platform? According to the company, they say “think of Wanelo as a mall on your phone, curated by people just like you. It helps you find the most amazing products in the universe. A regular…

Tell me a story!

For a little less than two months, Instagram has rolled out their own version of “stories.” This is a direct copy off the Snapchat’s “stories.” As expected, brands and their marketing teams are jumping right on board and producing content. According to some 2015 studies, a huge 86% of the world’s top 100 brands used…

Snaphappen, or did it?

Today was the world’s first Snapchat conference, Snaphappen, which is “run BY the community FOR the community” in London! The schedule for the day is jam packed with different speakers and networking opportunities. They also have a good number of sponsors for the inaugural conference. The conference even seems to be taking off on Twitter,…

Plan Social Media

As our society increases their connectivity, companies have to develop a social media presence. However, they have to do this in a strategic manner that falls in line with their overall business strategy. Forbes provides three pieces of advice: Choose the right platforms and practices – Do not always do what is considered “hot” at…

What’s Next?

There are now more than two billion active social media users worldwide. As this number is going to continually grow, this means companies need to start having an active presence on multiple social network platforms. Here are three trends that companies can start using and adding to their strategy Slack – this is an interface…

The childhood toy, re-imagined!

I do not think there is a child in the United States that did not play with LEGO’s at some point in their childhood. To me, they were some of the best toys because you could create anything you wanted and you could be anything you wanted! My mother still has my brother and my…

Buy, Buy, Buy

As IMC professionals think about their consumer, they have to consider the African American demographic. This group of consumers has already reached the trillion-dollar mark in spending, and that number is only going to rise. According to the University of Georgia’s Selig Center for Economic Growth, the demographic is younger or average, trend setters and…

Time to be in the know!

What is emerging media? According to businessdictionary.com, emerging media is “new technologies that are currently developing or will be developed over the next five to ten years, and which will substantially alter the business and social environment. These include information technology, wireless data communication, man-machine communication, on-demand printing, bio-technologies, and advanced robotics.” Why does this…